No matter if yours is a small business or one thatâ€
Mobile Users and Desktop Users Arenâ€
t the Same
One of the most important things you should keep in mind is the fact that consumers who use mobile devices to shop donâ€
More Web Traffic Is Mobile
The convenience of mobile devices and how the online world has changed means thereâ€
Search Engines Prioritize Mobile Site
While website SEO is undoubtedly essential to boosting your position in search engine results, the same is true when it comes to whether your site is mobile optimized. Google has started to give more consideration to sites that are mobile-friendly, which means your rankings increase in the results search engines pull up. As youâ€
You Can Take Advantage of Brand Engagement
When you make it easy for people to engage and view your business site, you also make it easier for them to engage in your brand and actually want to engage with your brand. Something else to think about is that you might have site visitors who switch from viewing your site on a tablet to a smartphone to complete their shopping. No matter how your visitors and customers choose to view your site, you want to make it as easy as possible for them to navigate your online home and make themselves comfortable.
Mobile Users Tend to Purchase More
While mobile users tend to use smaller devices compared to their desktop counterparts, their purchase totals tend to be larger. Going back to the impulse buys mentioned above, making those impulse buys is easier when youâ€
Lower Your Bounce Rate
Your bounce rate measures how long visitors stick around your site after initially visiting. Optimizing your site is a great way to lower that rate and keep visitors scrolling, swiping and tapping their way through what youâ€
Mobile Site Landing Pages Arenâ€
t the Same as Desktop Landing Pages
Take a look at the current landing page on your desktop site. Now imagine that same presentation presented on a smaller screen. Chances are, youâ€
Customers Are Happy
At the end of the day, you want your customers to be happy about your company and visiting your site. Optimizing your site is a great way to make them happy and put a smile on their face when they come back to your site, which is better than making them feel frustrated at the thought of visiting your site.
Mobile optimization is most certainly the way to go. Just make sure all optimization is done by a professional to ensure the conversion goes smoothly.