The e-cards are posted to your friends’ Facebook wall but the messages will be kept private. There is also an option to just send money without using the e-cards. This new app is a very good and timely marketing move since 80% of Paypal users also use Facebook. This is another proof of the rising relation of e-commerce to social media.
Sending money to friends as a personal payment (person to person) will entail no fees. You do not need to pay any fee if your PayPal fund is linked to your bank account and not with your credit card.
In the Philippines, where a lot of people are using Facebook as store front to sell products, this is a good application that they can take advantage of. Users now have the convenience of shopping on Facebook and send PayPal money all in one site with just a few clicks of the mouse.