Running a complex marketing campaign usually involves a lot of know-how on complicated subjects, and therefore requires the use of experts with enough experience in their fields. However, there’s a common misconception that this should be left completely in the hands of said experts. In most cases, there’s a lot you can do to give your PR campaign a nice boost while learning something new along the way too.
Perhaps one of the best ways to get involved is to stop being the boss in the shadows running everything through their PR agency. It’s always a good idea to have your own personal presence in interactions with your customers, even if it’s something minimal like answering questions on Twitter. The fact that you’re personally taking your time to answer these questions will have a huge impact on the impression you make on your customers – potential and current ones – and this will go a long way towards establishing a better position on the market for your company as a whole.
On that note, don’t be afraid to get your hands dirty with a little e-mail marketing as well. This is often not as complicated as most people think it is, and in fact, as long as you’re aware of some proper practices in the field and know how to target your audience properly, with the right kind of language, you should be able to go quite far with just a few messages that reach out. Make sure to keep the tone professional though, as many people seem to have a strong dislike for the recent trend of companies trying to act like teenagers in their customer communication. It’s strange that the notion even got popular in the first place, but that’s another story.
Don’t ignore the opportunity to come up with some creative designs for the Web side of things for your campaign! Web design is surprisingly easy nowadays as long as you start with the right tutorials, and it can be a huge boost to your own skill set to learn how to build a simple page from the ground up, especially if your company is involved in a creative field in the first place. You don’t have to go that far in what you’re doing, and if you just check out a site like Web Designer Hub, you should find plenty of information about current trends in the field, allowing you to orient yourself pretty quickly with regards to what you should be learning.
Don’t underestimate yourself and remember that you can always do quite a lot to help your current campaign progress. Taking the backseat is perhaps one of the worst things you could do if you want to actually learn something from the whole experience, and there’s certainly a lot to be learned from running a successful large-scale marketing campaign like that. Of course, you must also make sure to hire the right experts for the job, but that’s a different topic, and it’s something that should be pretty self-explanatory in the first place.