PayPal has launched the NFC mobile payment to retailers this holiday season in Sweden as the pilot location. According to Mobile Payments Today, it is a first ever test that PayPal initiated to gather response from customers and merchants as part of its strategy before a wider roll out in 2012.
PayPal teamed up with Alpingaraget and Webhallen to make the program possible. Both were Swedish retailers based in Stockholm locations: with Alpingaraget, a leading provider of ski and sports equipment, while Webhallen is specialized in electronics.
Both retailers will require an app, called PayPal Instore, from customers to have their smartphones affixed with NFC stickers to be able to make a purchase through the point-of-sale machines. This app is available for download on iPhone and Android smartphones.
Customers with PayPal account may use the service through a link of app to NFC tag information. Simply tap the mobile close to an NFC (Near field communication) enabled Point AB reader, and the items to be purchased will appear then followed by confirmation and transaction is completed.
In a related story, Smart Communication Philippines also launched NFC enabled payment for mobile phone earlier this month called Tap2Pay. Smart offered a free smart money account for Nokia C7 owners with starting balance of P50 to promote the project.
Image credit: Mobile Payments Today