Rumors are circulating that Samsung is preparing its own version of Facebook. The project, allegedly codenamed Samsung Facebook, will intend to build a social network that will try to topple down the social media giant from the top spot.
This announcement was reportedly made by unnamed Samsung officials in a South Korean newspaper called Korea Times. The report detailed that this social network will be introduced in Samsung-branded product starting 2013. According to the article, the reason behind the decision is Samsung’s general success in some offerings that resemble social networking processes.
In the meantime, other companies like Apple are focusing on integrating the social network’s features into their products. On the upcoming iOS 6 and OS X Mountain Lion, for instance, users will be able to post content to Facebook such as comments and links directly from the OS.
On Samsung products, on the other hand, the company will build on already available apps like Family Story and ChatOn to establish social networking services. Samsung purportedly is dreaming of later offering the Samsung-branded social network on other Samsung devices, and later on to those from other companies. Like Family Story, which is now available on Blackberry, iOS, and Windows Phone devices, Samsung supposedly expects that the social network will be embraced by users of other platforms.
In a recent statement, Samsung has already flat out denied the rumor. However, it did verify that the company is working on improvements to the Family Story app.
That said, companies sometimes issue a denial then months later announce the approaching launch of a new product or service. It might be prudent, thus, to keep an eye on Samsung to see whether it truly has interest in offering its own social media services.