No matter if yours is a small business or one that’s been around for awhile, it’s best that you ensure your commercial site can easily be seen and used on mobile devices like smartphones and tablets. Having a responsive website can mean the difference between having visitors stick around and become customers or risk turning them off and going elsewhere to have their needs taken care of. If you aren’t yet convinced, learn more about solid reasons to optimize your commercial site for mobile use.
Mobile Users and Desktop Users Aren’t the Same
One of the most important things you should keep in mind is the fact that consumers who use mobile devices to shop don’t have the exact same mindset as those who use desktop computers. For instance, mobile users usually operate on impulse when it comes to shopping. Additionally, mobile shoppers often want quick snapshots of your services or products rather than large blocks of text, which you might currently have on your site. When you make shopping and viewing easier on your visitors, you make it easier for them to want to purchase your products.
More Web Traffic Is Mobile
The convenience of mobile devices and how the online world has changed means there’s not only more web traffic, but more of that traffic comes from mobile devices. This means most of your site visitors will likely come from mobile users. If your site isn’t properly optimized, you’re likely doing yourself and your business a grave disservice. While you can always give mobile users the option of checking out the desktop version of your site, it might not be as enjoyable or efficient as simply having a mobile site.
Search Engines Prioritize Mobile Site
While website SEO is undoubtedly essential to boosting your position in search engine results, the same is true when it comes to whether your site is mobile optimized. Google has started to give more consideration to sites that are mobile-friendly, which means your rankings increase in the results search engines pull up. As you’re making yourself aware of the latest and most popular keywords and phrases in your industry, make sure your site utilizes the latest trends in mobile optimization.
You Can Take Advantage of Brand Engagement
When you make it easy for people to engage and view your business site, you also make it easier for them to engage in your brand and actually want to engage with your brand. Something else to think about is that you might have site visitors who switch from viewing your site on a tablet to a smartphone to complete their shopping. No matter how your visitors and customers choose to view your site, you want to make it as easy as possible for them to navigate your online home and make themselves comfortable.
Mobile Users Tend to Purchase More
While mobile users tend to use smaller devices compared to their desktop counterparts, their purchase totals tend to be larger. Going back to the impulse buys mentioned above, making those impulse buys is easier when you’ve got low prices on your products. This means you want to make sure your low-cost products, such as those under $10, are prominently displayed on your mobile site.
Lower Your Bounce Rate
Your bounce rate measures how long visitors stick around your site after initially visiting. Optimizing your site is a great way to lower that rate and keep visitors scrolling, swiping and tapping their way through what you’ve got to offer them. Make sure they don’t leave your site before they’ve seen the good stuff.
Mobile Site Landing Pages Aren’t the Same as Desktop Landing Pages
Take a look at the current landing page on your desktop site. Now imagine that same presentation presented on a smaller screen. Chances are, you’ll need to reduce the number of words in the headline, strip away the overall design to the basics, make the page load as quickly as possible and draw more attention to your call to action.
Customers Are Happy
At the end of the day, you want your customers to be happy about your company and visiting your site. Optimizing your site is a great way to make them happy and put a smile on their face when they come back to your site, which is better than making them feel frustrated at the thought of visiting your site.
Mobile optimization is most certainly the way to go. Just make sure all optimization is done by a professional to ensure the conversion goes smoothly.