Motorola’s Project Ara: Customize Your Own Phone

“Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones. To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it.”

-Motorola Project Ara Team

Motorola has announced another good news as it disclosed its new initiative, the Project Ara, aspiring to create highly modular smartphones that would allow you to customize your own phone just like playing with toy blocks. The rationale behind it is to intensify the power of the user on phone control to the extent of its form and function. By this, you will be able to choose the endoskeleton or the structural frame of your phone including the display screen, keyboard and battery. More than that, you will be able to combine internal phone components, such as your phone processor, Bluetooth, memory storage and internet connection. This, in turn, would result to handsets that complement the fast innovative society, or simply, phones that stay up-to-date.

Project ara

Typically, other big companies create and develop a new gadget in a closed door area, eventually surprising the consumers with their newly developed devices. In contrast, Motorola, make partners with ‘Phonebloks’ whose goal is to give the consumers the power of constructing their own smartphones. What’s good about this news is that Motorola will always prioritize what the consumers think best before doing any action in the development of their new product. Alongside the technical operations of Motorola, the ‘Phonebloks’ website paves way for users to bunch up and share ideas. In essence, it is designed as a structured forum, but the twist is that the engineers of Motorola will get to attend to such compilation of comments, thereby contributing to the development of the product.

True enough, this project of Motorola, in partnership with Phonebloks marks another innovation that would certainly be a ‘hit’ in the world of technology. A product expressing a playful touch and practical sense, this upcoming Motorola device is surely something to look forward to in the coming months.

Jasmin Sagala

Jasmin is a Registered Nurse by profession. She loves to write articles about medical and technology. She is capable and fluent on English language both Speaking and Writing. Follow her at twitter @jas_sagala and add her @Google+ and contact us at [email protected].

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