Here is my take with the present hot topic in Philippines blogging industry, I am referring to the News that bloggers are now required to get a DTI ( Department of Trade and Industry ) Sales promotion permit before making a contest.
The post says :
4. It is tricky if one decides “not to register” a promotion. DTI or any government agency that covers your promotion, under the Consumer Act of the Philippines, can run after you if a consumer files a complaint about it citing that “you are running a promotion without the required DTI Sales Promotion Permit”.
DTI should be more clear about this directives since not everybody in the net that blogs about Philippines and makes contest for Filipinos is residing in Philippines. I am living in Saudi Arabia and I blog about Philippines, If I want to share the blessing that I earn from blogging to my readers as my appreciation to their continued patronage of my blog, Do I have to go to my barangay and city to get a mayors permit ? So where can I get it in Saudi Arabia?
Blogs is not registered in any physical place in the world. Not unless the blogs is connected to a certain firm, which form part of the marketing arm of a certain company.
There are only few people who earn from blogging, who make money online in Philippines.
5. How come individuals, like bloggers, can’t be exempted from this promotion (especially if one spends personal money for it)?
DTI says that only registered businesses can run a sales promotion and get the necessary permits. The intent is to protect the consumer and ensure that promotions are done compliant to guidelines. Selection of winners are done fairly and make sure they won’t be cheated. I suggest for bloggers to explore the Barangay Micro Business Enterprises Law Act.
Does it means that, I need to be a registered business to be allowed to make contest ? So How if an International Bloggers make the contest ? and most of the bloggers that join the contest are Filipinos ? Do they have to go after this international bloggers and complain in International Court ?
If a run a bloggers contest, my readers join because of trust and I gave what I promise because I am protecting the trust that has been given to me by this people.
DTI Should understand that Blogging and Online Community is something different from offline community. DTI should focus first on controlling those contest that is being held in the television and offline world. DTI should first understand the ins and out of blogging.
IF DTI really want to carry out this, DTI should amend their policy and make it applicable to the present situation of Online Community.
There will be A DTI briefing on August 5 August 3 August 4 (new date according to @digitalfilipino ) where all bloggers could join. I am sorry but I could not attend since I am an OFW.
This will be on August 4, 2011, Wednesday, 10:30 am, at BOI Penthouse, Board of Investments Building, 385 Sen. Gil Puyat Avenue (corner Paseo De Roxas), Makati City.
This is open to all interested bloggers. You can walk-in at the said briefing. However, it will help also if you can call 9765705 or 8971243 to register.
Check DTI Advisory
Let me know your idea about this topic, any reaction ?