Yahoo is now rebranding in order for them to have a better place in search engine business. They have started today their $100 million +++ campaign for â€œItâ€™s Y!ou.â€ . It was launched by Yahoo CMO Elisa Steele by introducing the new Yahoo Search in her keynote. However focus of keynote was spent on the budget of the ads for yahooâ€™s rebranding which is about $100 Million. One of the major themes of the talk and new campaign is that Yahoo will help you â€œnavigate life.â€
Below is one of their campaign pictures that was launched by yahoo which shows different aspects of life.
Below is a sample search of my name in yahoo. I love the new feature of having a related concepts in the search. I have not yet seen full changes of yahoo search. I will definitely watch out for their improvement in the following days. Some says that it is better to spend $100 million by recruiting better engineers rather than in advertising but I think it is only right to spend in advertising like what Apple did.
I hope to have a better Yahoo search engine and hope to have a good amount of incoming visitors from Yahoo. 🙂 . So any comments about yahooâ€™s new ad campaign ? would you think it will get part of Googleâ€™s share in search engine market ?