We’re not in possession to talk Apple’s unparalleled brand. We’re just a nugget. But let’s face it, Apple brand is gazzilion worth talking about even on small stuff that others might think is less important, the packaging.
In an article from networkworld, the author explained the work behind Apple’s secret packaging room through the upcoming book of Adam Lashinsky’s, the Inside Apple. Where it describes how meticulously the Apple executives deal on details.
“To fully grasp how seriously Apple executives sweat the small stuff, consider this: For months, a packaging designer was holed up in this room performing the most mundane of tasks – opening boxes”.
The writer sights the thorough care on details of the packaging so user initial encounter with the box would be precise as the product itself.
“One after another, the designer created and tested an endless series of arrows, colors, and tapes for a tiny tab designed to show the consumer where to pull back the invisible, full-bleed sticker adhered to the top of the clear iPod box. Getting it just right was this particular designer’s obsession”.
“What’s more, it wasn’t just about one box. The tabs were placed so that when Apple’s factory packed multiple boxes for shipping to retail stores, there was a natural negative space between the boxes that protected and preserved the tab”.
By now you shouldn’t be wondering why Apple fans get crazy when a new product is released. Look around, rumored release of iPad 3 and iPhone 5 is everywhere and never cease.
It is also good to know that even in packaging Apple cares. Packaging plays an important role also in distributing this gadget to their different outlet, it helps keep the beauty of apple gadget. It would also be great if we can see how is their handling procedures.