Ultrabooks, according to a recent study, are boosting the growth of the high-end segment of laptops. Ultrabooks by definition sport a low-power Intel-branded processor and complies with some requirements given by Intel as to parts and thinness. When Intel first announced this new category of devices, many raised an eyebrow. These skeptics believed that it was a mere marketing ploy that would allow Windows-based devices to contend head-to-head with the Apple MacBook Air. The most compelling proof of this perhaps was the price of the Ultrabook, which was close to the MacBook Air’s at that time. Apart from the Windows OS, however, the Ultrabook offered no edge over the MacBook Air.
Fast forward to a year after the Ultrabook was introduced, and statistics show that the Ultrabook has become an important tool in encouraging the expansion of the laptop market. Today, eleven percent of the laptops in the above $700 niche is owned by Ultrabooks, which amounts to an improvement of three percent. This appears to be a small figure, but it translates to large amounts of money in reality.
The main reason for the Ultrabook’s significance is its ability to generate a large amount revenue for OEMs and help in their sustenance even if few are able to afford these pricey devices. Its strict requirements likewise proved to be beneficial in the long run because they pushed manufacturers to develop high-quality products. Consumers, it appears, are amenable to paying a high price if they get a package with a speedy performance, a decent storage capacity, and a lightweight form factor in exchange.
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