Assessment to Asia Century Multi Advertising

Hello with due respect to the owner of Asia Century Multi Advertising let me explain why I said the Title of this post. By the way this is just my review and nobody asked me to do this just want to explain.

I have been implementing the Asia Century Multi Advertising Affiliate program and I would like to have an in depth analysis on my earnings for this local ads that I have start implemented in this blog since July 10,2008.

I will have an assumption that if I use AdSense I will have an approximate CPC [ Cost per Click ] of $ 0.04 which in reality ranges from 0.02 to 0.06 or even better. But for the sake of calculation I will use $0.04

Facts about my account with with Asia Century Multi Advertising

Implementation Period = July 10 – August 5

Page Impression – 55,000

CTR 1.22 %

55,000 x 1.22% = 679 Clicks

By Calculation I would like to use my assumption above using the data I gathered from my Advertising period as follows

679 Clicks X $ 0.04 = $ 26.84 x Php 44 / US$ = PHP 1,180.00

Comparing to the above mentioned Assumption I have a total Php 92.5 amount in my Account with them with 137 approved , 10 Leads which is approximately 7.8% of the assumed calculated cost above.And if I used the approved one I will have as follows

137 Clicks X $ 0.04 = $ 5.48 x Php 44 / US$ = PHP 241.12

Where the Approved Amount is almost 38.34 % of the assumed AdSense Clicks. 

Suggestion :

  1. It would be great if they could make a contact page where we as publisher could ask question about our earnings. ( Have you found their Contact Page ? )
  2. They need to explain why the Clicks are not matching with the Approved Paid Clicks
  3. It would be great if they can make their CPC cost higher. At the moment they only have about PHP 0.5 to PHP 0.6 ( $ 0.011 – $ 0.014 ) compared to Google AdSense which can give an average of $ 0.05 according to some experts 🙂
  4. They have to make other option in Payment aside from Check, Perhaps they can make Globe G Cash or Smart Money or via PayPal.

Conclusion :

I can only conclude for this site and not for all blogs. For this site I believed I have to remove those ads and consider looking for some other opportunity with Direct Ads or Affiliate Marketing thru Market Leverage, Pepperjam or CJ where I might have a better earning opportunity. Asia Century Multi Advertising might be better for other site but not on this site. Their Ads might not be contextually relevant with my niche that is why I am having lots of Click not Approved.

Dexter Panganiban

Dexter is a person who loves technology,new gadget, SEO, Social Media and Christianity. Follow him at twitter via @techathand and add him @ Google+ and contact us at [email protected]

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  1. 1

    Nag hihinayang ako bat ngayon ko lang nakita ang blog na ito.

    Yesterday, i checked my e-mails. i received like tons of same messages from AsiaCentury. the e-mail said “The merchant does not have money to pay me so i better change the banner links on my website.” What?!? A S-H-I_T.

    I am really DISAPPOINTED in them! I display the best space of thier clients on my website and this is how they thank me. This is SCAM

    if you like I can share screen capture thier email.

    Even now I cant login. DNS error.

  2. 4

    Removed it from a couple of blogs because of the recent downtimes of their ad server. I’m still using them on a more targeted basis.

    Here are some thoughts as I personally met with them a couple weeks back and on several occasions:

    – Advertisers are local companies so the rates they charge these companies are also in Philippine pesos.

    – If your blog’s traffic is local, then the ads are more relevant since these are Philippine-based advertisers.

    – CPC is very relative. There are blog niches where AdSense CPC is $0.01 or Php0.45 while there are niches that are $0.02 and higher. If your blog’s niche has higher CPC than $0.01, then you’re better off there.

    – Their campaigns provide incentives, so they attract more clicks and conversions. The CPA of Php2.00 is a little low but because they have a dozen running, you can practically earn Php10 to Php20 for every visitor you get to join their promos.

    – Advertising market is also driven by supply and demand. So far, there’s a lot of suppliers (blogs) and just a little demand so the cost is also low.

    • 5
      Dexter | Tech At Hand Dot Net

      Thanks Abe for your insights about this matter.. As you have seen in the above comments more and more Filipino Bloggers are choosing to opt out to this campaign.

      But it is good that you shared some of your thoughts in this post.

      In reality yugatech has become a trend setter when it comes to this kind of marketing. So when those ads where remove from your Site, Most of bloggers following you anlayze the situation and I am one of them.

      “Advertising market is also driven by supply and demand. So far, there’s a lot of suppliers (blogs) and just a little demand so the cost is also low. ” – I Totally Agree with this . There are more and more bloggers who are becoming Publishers.

      Good day Abe.

      Dexter | Tech At Hand Dot Nets last blog post..Possible Release of Google Phone in November

  3. 6

    i have already pulled out my ads after getting my tumataginting na 100++ pesos depostied through my Unionbank.

    napaka baba ng rates nila…

    BYAHILOs last blog post..Iloilo Dinagyang Festival 2009 Schedule

  4. 8

    Even though my one website has a traffic mostly from Philippines, I didn’t try putting their ads on my site.

    They don’t have TOS or any Contact Page. One thing that makes me to think they are worst is that one day, I drop in their website which down I think, that the domain needs renewal.

    By just looking at their website, the design and content is like “hindi katiwa-tiwala.”

    Adas last blog post..WordCamp Philippines 2008

  5. 16

    Nice assessment bro. It would be really worth a space if they make their rates in dollars.

    They should have thought of that from the start because sooner or later, more and more publishers will quit on them.

    Paulos last blog post..Offline Blog Advertising: Put Your Blog’s Name On A Jeepney

  6. 18

    same observation…
    I’m planning to remove their ads also..

    Amys last blog post..Techie Tips: Error 404 – Not Found Encountered After Upgrading to WordPress 2.6

  7. 20

    thats the reason why kung bakit tinaggal ko na ring ads nila mga 3 weeks ago. nung pinalit ko yung bidvertiser sa spot ng asia century, mas malaki pa nging income ko in a short period of time.

  8. 24

    Hello kuya, dex, Alam bo ano ang tingin ko sa ASIAN Century tuna hehehe jOke, front lang ng halo halo ung mga blogs just to gain traffic to their sites, which is so far most effective way of advertising…

    Kung titingnan eh, hapos triple na ung traffic ng Halo halo and ring of sites, much cheaper of advertisement really…

    • 25
      Dexter Panganiban

      I believe you are right with respect to their effectivity of advertising. They are also sending some affiliate links to their publishers.. And since their publisher is a good target they can have a great results with Affiliates

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